nl

I started out as an independent print and identity designer in Amsterdam but eventually worked for 15 years in New York City as a Creative Director for pioneering Internet Marketing Agencies such as Razorfish and Greater Than One. Having returned to the Netherlands, I currently work both as an independent designer and... [Read more]

projects

web and app development

From 'buttons' to single page applications; I have been designing websites, web applications, apps, blogs, e-commerce- and social networking sites for quite some time in multiple roles such as creative director, strategist, information architect, interaction designer and front-end developer.


print design

The discussion on print versus digital is still going on: Everything That Can Be Digital Will Be. But not all experiences translate well to a fully digital environment. Even though its role has changed, print still has very much its place.


logo and identity services

Sometimes the obvious solution is the best one. If it is hard to communicate who you are and what you do, then let your story be the logo, as in the case of Stichting De Beterwinkel.

partial client list

arts & culture

  • Carnegie Hall, New York
  • Centraal Museum Utrecht
  • Christie’s, New York
  • Cultuur + Ondernemen, Amsterdam
  • Gate Foundation, Amsterdam
  • Japan Nederland Instituut, Tokyo
  • Museum De Lakenhal, Leiden
  • NAi, Rotterdam
  • Nederlandse Vakgroep Keramisten, Zeewolde
  • Stadsschouwburg Amsterdam
  • Tempi & Wolf, Amsterdam
  • Van Lamsweerde, Amsterdam/New York
  • Vereniging Leliman, Rotterdam
  • Workplace Pride, Amsterdam

education & management

  • Hogeschool Utrecht
  • Jazz Studies at Columbia University, New York
  • KPMG International, Los Angeles
  • New York University, NYU SCPS, New York
  • Southern Poverty Law Center, Montgomery
  • Universiteit van Amsterdam

telecom

  • Avaya, Basking Ridge
  • Mediaone, Atlanta
  • Verizon Communications, New York

finance & insurance

  • Bank of America Merrill Lynch, New York
  • Banque de France, Paris
  • Chase Manhattan Bank, Louisville
  • De Nederlandsche Bank, Amsterdam
  • Guardian Life Insurance, New York
  • Instinet, New York
  • J.P. Morgan, New York
  • Manulife Financial, Toronto
  • PIMCO Advisors, Newport Beach
  • Worldbank, Washington D.C.

healthcare & wellness

  • Eli Lilly, Indianapolis, IN
  • Genentech, South San Francisco
  • GlaxoSmithKline, Philadelphia
  • Huisartsenposten Amsterdam
  • Hythiam, Los Angeles
  • Novartis, East Hanover
  • Pfizer, New York
  • Quest Diagnostics, Madison
  • Shire, Wayne
  • TAP Pharmaceuticals, Deerfield

architecture & engineering

  • Bodem voor Ruimte, Hoofddorp
  • ICAMT
  • Leven met Water, Gouda
  • ToornendPartners, Haarlem

industry & consumer goods

  • 3Com, Marlborough
  • Casio Electronics, New York
  • Cemex, San Pedro Garza Garcia
  • Nike, Beaverton
  • Sacksioni, Amsterdam

media & publishing

  • Addison-Wesley Publishers, Amsterdam
  • BET, Washington D.C.
  • De Argumentenfabriek, Amsterdam
  • Codefab, New York
  • Elektra Records New York
  • Encyclopedia Britannica, Chicago
  • InStyle Magazine, New York
  • Muziekjournaal Entr’acte, Amsterdam
  • Nijgh & Van Ditmar Educatief, Rijswijk
  • One Club, New York
  • Pearson Education, Amsterdam
  • Razorfish, Inc., Seattle
  • RealSimple, New York

fashion & beauty

  • Armani, Milano
  • Bourjois Paris Cosmetics, Paris
  • Cosmopolitan Cosmetics, Brooklyn
  • Estée Lauder, New York
  • Procter & Gamble, Cincinnati

mdt: media design and technology

I am an Amsterdam, the Netherlands based multi-disciplinary designer. I offer web- and app-design and development, print design and logo and identity services and have experience in strategy, information architecture, interaction design, web development, branding and advertising.

I started out as an independent print and identity designer in Amsterdam but eventually worked for 15 years in New York City as a Creative Director for pioneering Internet Marketing Agencies such as Razorfish and Greater Than One. Having returned to the Netherlands, I currently work both as an independent designer and in the co-operative Visualspace.

My focus is on finding simple and elegant solutions, durable and scalable, connecting media design and technology in the smartest way. I do not subscribe to one methodology or principle, but prefer to research thoroughly in order to establish the right approach for the project.

Simplicity can also be found in the way we will co-operate: there will be clarity about approach, methodology and cost. You will be involved throughout all the phases of project development and we will keep the communication lines as short as possible.